SHOP THE RANGE
Skin that looks like skin. Discover our collection of custom formulated complexion products including our multi-award-winning Say What?! Foundation, available in 51 inclusive shades. Find your perfect foundation match in our skin-loving formulations designed specifically for you with a matching concealer and contour stick.
About the Brand
UOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. Founded by Nigerian born, LA & London based former beauty executive, Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is colour. All are welcome to our beautiful tribe.