Biolage launched in 1990, when founder Arnie Miller saw that nature could be harnessed to protect and nourish hair. Today, Biolage is recognized worldwide as a leader in professional haircare, and that reputation only continues to grow. Our latest innovation? Biolage R.A.W.— Real, Authentic, Wholesome haircare. It’s the perfect balance between nature, health, and performance. We challenged our labs to come up with natural origin formulas that perform better than any other. This is a professional standard range that boosts weightless volume and deeply nourishes, intensely repairs and adds shine. The real genius here is that we stand by our promise of selecting as many natural origin ingredients as possible, and when no natural alternatives exist, we still make sure that every single ingredient that goes into our formulas is respectful to the earth– from production to end use. We believe in giving you the best. Both for your hair and the planet. So in joining the Biolage R.A.W. family, you’re not only discovering the incredible new feeling of healthy hair, you’re caring for the planet, too.