The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated.

Suitable for:

All hair types: Fine, medium, thick.

All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C.

Key Benefits:

• Safe for color-treated, highlighted and chemically processed hair.
• 100% vegan color protection and care
• A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. Use with color control conditioner.
• Botanical cleansers
• Precisely formulated for lasting radiant color, wash after wash.
• Neutralizing power
• Naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.
• Dual-charged molecules
• Create a protective shield to keep water from penetrating into hair, reducing color washout.
• Nourishes and helps keep your hair soft, bouncy, and hydrated.

Featuring Aveda’s own Pure-Fume™ aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences.

94% naturally derived*. Silicone free. Sulfate cleanser free.

*According to the ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources.